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WEBSITE DESIGN . PRODUCT ILLUSTRATION
Website Design
Website design and re-branding . Billhop
Stage one - Colours
Moving away from the old colours - pink and charcoal, we wanted to give the brand a fresh and vibrant look.
20% hues are also the colours used for illustrations and backgrounds.
Some of the colour combinations before we finalised. We then decided purple as the primary colour.
Above the fold real estate
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We had to made sure that users would understand what the business offers even before scrolling which is why I decided to use an image of what our user interface looks like on our web app for the hero image of the landing page.
Sitemap brainstorming
Content planning
Hero images
Small illustrations
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Before
After
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